The importance of trust has become critical in the communication area and not only. The PR landscape is inevitably becoming more and more open to the beats of change, especially coming from the digital world. Has the time come for PR to be uplifted? Taken this point of view and other aspects like the German industry, into an interview with Karl-Heinz Heuser, CEO Burson-Marsteller Germany.
GolinHarris has just announced in Romania a significant restructuring of its local agency model giving up its top-down pyramidal structure of communication generalists and praising instead the role of dedicated specialists. "The old generalist model ...
Katie Paine is a renowned expert on public relations and social media measurement. She is the CEO and founder of KDPaine & Partners LLC and author of "Measuring Public Relationships: The data-driven communicator's guide to measuring success." She...
If public relations is collapsed into marketing, I believe it will do little more than provide messaging support for marketing objectives. Thus, a huge challenge is to define and explain public relations as a unique management discipline. I believ...
A lot of things in measurement have already existed. I think that perhaps they were not as well publicized as they are now, but the Commission on PR Measurement & Evaluation of the Institute for Public Relations has published papers on best pract...
The associations and publications like yours hopefully will push and will continue to advocate for the evaluation and measurement in PR. Because, if you don’t measure, it doesn’t matter. There is this expression we use: “If you can’t count it, it ...
Social media is very important to some brands, to other brands not so important. So yes, they are changing the way people communicate, are changing the way traditional PR works. At the same time there are certain industries where social media didn...
When I say that PR=Marketing I still think they are different disciplines, I just think that the communication professional has to be able do both PR and Marketing. I still think marketing is brand related, whereas PR in more on the relationship fron...
Since 1st of January 2011 the EU member Hungary has a new media law. This law was criticized not only by the Hungarians e.g. the National Association of Hungarian Journalists, but in a wide range by the European and American Media and political power...
Tony Silard is the President of The Center for Social Leadership (Washington), an organization that provides marginalized people with leadership lessons. In the interview below, he talks about the qualities a leader should have, but also about the ch...
I think there's a feeling of anger and frustration towards WikiLeaks, and in any situation where there is extreme anger and frustration sometimes the rhetoric outpaces the rational approach. There's an increasing acceptance that as communicators we n...
Julian Treasure is author of the book Sound Business, the first map of the exciting new territory of applied sound for business, and he has been widely featured in the world’s media, including TIME Magazine, The Economist and The Times. Julian Treasu...
First, let me say that I am happy to work for a cultural organisation because no matter what position you are occupying, you are always dealing with people, creating opportunities for them and changing lives. I have worked in different sectors – publ...
For the first time in Romania, Brian Solis, the author of "Engage" and principal of FutureWorks, was interviewed by PR Romania. Below, he talks about how social media has changed the way we perceive privacy, how PR professionals integrate social medi...
Fashion PR is not a very famous field in Romania, neither in the academia, nor in practice. Curious to find out what are the elements that characterize fasion PR, we interviewed Crosby Noricks, a specialist with over seven years of experience in publi...
During High Impact Brands Conference I interviewed the special guest speaker, Dave Hannay, Global Commercial Head of Brand Equity Synovate London. He talked about recession, brands, brand equity and the importance of communication.
I would argue that our use of networking is still very inefficient and lacks focus. As more businesses recognise its importance, we should see a wider acceptance of its role in business and planning for its use, says Andy Lopata, one of the most im...
A new combatant in the fight against corruption has been added to the US Foreign Corrupt Practices Act and the OECD Anti-bribery Convention. Britain’s parliament has just passed a tough new bribery law, to come into force later this year. The law is ...
Most people see social media as a communication to sell nonsense. That's all they do! They pump offers through the tools they use: buy this shirt, buy this car etc. But it is not the right way to do it! Social media and social networks are all about...
Public relations is going to become ever more important as we go into the next decade. This is largely because communications is less about shouting from the rooftops (which is essentially what advertising does, especially TV advertising) and much mo...
Lobbying in Romania is not so coherent to be called an industry. Various interest groups try to influence decisions and employ different methods. The perception of lobbying is that it is itself a somewhat mysterious activity – they are confusing the ...
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Resurse online de referinta in domeniul CSR (responsabilitatii sociale corporatiste). Nume sonore ale CSR-ului autohton si international semneaza articole, analize si interviuri. Un proiect initiat de Forum for International Communications.
