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Andrea Cornelli, CEO Ketchum Italy: Highly innovative or disruptive ideas are viewed with suspicion by the clients
Ce mai inovează lumea în PR atunci când inovează
Chris Dobson: PR has a fantastic opportunity to innovate and lead the entire communications debate
Gabriela Lungu, Weber Shandwick: Many agencies are run by fear of losing what they already have, instead of hunger for what they could have
Inovaţia în PR, it’s not so complicated
Inovația în vremea holerei
Jan Simunek, Grayling: The pool of entrepreneurial PR people is limited in most CEE markets
Jeremy Galbraith, Burson-Marsteller: By monitoring and analyzing communication trends we are more prepared for how rapidly change can happen
Karl-Heinz Heuser, CEO at Burson-Marsteller Germany: Innovation is a mindset that needs a constant change of perspective
Marshall Manson, Social@Ogilvy: Between experimentation and watching the bottom line
Pascal Beucler, MSLGROUP: Innovating in PR means also recruiting differently
Richard Houghton: Don't just create, innovate
Roberto Adriani, MSL Group: PR agencies are outdated as long they talk about ‘products’ for clients
Tony Christodoulou: Clients are still looking for solutions that work for them and they don’t really bother with how we package this offering

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