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Weblog-urile şi comunicarea cu angajaţii. Întrebări etice pentru relaţiile publice corporatiste

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Referinţe bibliografice
•    Chris Anderson (2005), “Announcing the Fortune 500 Business Blog Index,” The Long Tail, http://www.thelongtail.com/the_long_tail/2002/12/announcing_the_.html.
•    Chris Anderson and Ross Mayfield (2005), “Fortune 500 Business Blogging Wiki,” http://www.socialtext.net/bizblogs/index.cgi.
•    L. A. Appley (1948), “The Obligations of a New Profession,” Public Relations Journal, Vol. 4, pp. 4-9.
•    Backbone Media (2005) Survey. Available at: (blogsurvey.blackbonemedia.com/ archives/2005/06/_not_a_factor.html)
•    J. Carroll Bateman (1957), “The Path to Professionalism, Public Relations Journal, Vol. 13, pp. 6-8, 19.
•    Edward L. Bernays (1979), “The Case for Licensing and Registration for Public Relations, Public Relations Journal, Vol. 24, pp. 26-28.
•    Edward L. Bernays (1980), “Gaining Professional Status for Public Relations,” Public Relations Quarterly, Vol.25, p. 20.
•    Michelle Conlin and Andrew Park (2004), “Blogging With The Boss’s Blessing,” Business Week, (June 28), pp. 96-98.
•    Steve Crescenzo (2005), “Let Me Blog or I’ll Go on Strike!,” The Ragan Report, October 24, pp. 1-2.
•    Edelman press release (2006), January 23. Available at: www.edelman.com/news/ShowOne.asp?ID=102
•    Edelman and Intelliseek, Talking from the Inside Out: The Rise of Employee Bloggers. Edelman Public Relations (Fall, 2005).
•    Richard Edelman (2005), various editions of his weblog; available at www.edelman.com.
•    C. C. Fink (1988), Media Ethics: In the Newsroom and Beyond, McGraw-Hill.
•    Dan Gillmor (2004), We the Media: Grassroots Journalism By the People For the People. O’Reilly Media.
•    Rex. F. Harlow (1951), “A Plain Lesson We Should Heed,” Public Relations Journal. Vol. 5, pp. 7-10.
•    Rex. F. Harlow (1969), “Is Public Relations a Profession,” Public Relations Quarterly. Vol. 14, p. 37.
•    Steve Hirschfeld (2006), “Blogging and the American Workplace,” Employment Law Alliance.
•    Allan Jenkins (2005), A post on his blog at http://allanjenkins.typepad.com. (October 25).
•    Richard L. Johannesen (1983), Ethics in Human Communication (2nd ed.) Prospects Heights, IL: Waveland Press.
•    Robert J. Key (2005), “How the PR Profession Can Fluorish in this New Digital Age: Why You Must Challenge Old PR Models,” Public Relations Tactics, November, pp. 18-19.
•    Sarah McAdams (2006), “The Rulles of Blogging, The Ragan Report, February 20, p. 6
•    David Murray (2005), “Who’s Afraid of Employee Blogs?,” The Ragan Report, November 14, pp. 1-2.
•    Pew Internet and American Life Project, (2005). Available online at http://www.pewinternet.org/.
•    “PR Week/Burson-Marsteller CEO Survey Results,” PR Week, December 5, 2005, p. 1.
•    Fredrik Wackå (2005), “The Pros and Cons of Author Blogs,” www.corporateblogging.info, November.
•    David Weinberger (2002), Small Pieces Loosley Joined: A Unified Theory of the Web. Cambridge, Mass.: Perseus Books.
•    Dennis L. Wilcox, Phillip H. Ault and Warren K. Agee (1986), Public Relations Strategies and Tactics. New York: Harper & Row.
•    Dave Winer (2003), “What Makes a Weblog a Weblog?”
•    Dave Winer (2005), “The History of Weblogs,”
•    Donald K. Wright (1982), “The Philosophy of Ethical development in Public Relations, IPRA Review, Vol. 9, pp. 18-25.
•    Donald K. Wright (1985), “Individual Ethics Determine Public Relations Practice,” Public Relations Journal, Vol. 41, pp. 38-39.
•    Donald K. Wright (1989), “Examining Ethical and Moral Values of Public Relations People, Public Relations Review (Summer), pp. 19-33
•    Donald K. Wright (1996), “Communication Ethics,” in Michael B. Salwen and Don W. Stacks, An Integrated Approach to Communication Theory and Research. Lawrence Erlbaum Associates, pp. 519-535.


Donald K. Wright, Professor of Communication University of South Alabama
Michelle Hinson, Director of Development Institute for Public Relations

Traducere şi adaptare: Rebeca Pop, Forum for International Communications.
În original, "Weblogs and Employee Communication: Ethical Questions for Corporate Public Relations"Copyright Institute for Public Relations.
Copyright 2008 Forum for International Communications pentru versiunea în limba română. Text reprodus cu acordul IPR.

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