For the first time in Romania, Brian Solis, the author of "Engage" and principal of FutureWorks, was interviewed by PR Romania. Below, he talks about how social media has changed the way we perceive privacy, how PR professionals integrate social medi...

Fashion PR is not a very famous field in Romania, neither in the academia, nor in practice. Curious to find out what are the elements that characterize fasion PR, we interviewed Crosby Noricks, a specialist with over seven years of experience in publi...

I would argue that our use of networking is still very inefficient and lacks focus. As more businesses recognise its importance, we should see a wider acceptance of its role in business and planning for its use, says Andy Lopata, one of the most im...

Most people see social media as a communication to sell nonsense.  That's all they do! They pump offers through the tools they use: buy this shirt, buy this car etc. But it is not the right way to do it! Social media and social networks are all about...

Public relations is going to become ever more important as we go into the next decade. This is largely because communications is less about shouting from the rooftops (which is essentially what advertising does, especially TV advertising) and much mo...

Lobbying in Romania is not so coherent to be called an industry. Various interest groups try to influence decisions and employ different methods. The perception of lobbying is that it is itself a somewhat mysterious activity – they are confusing the ...

I believe the strongest trend in public relations is the evolution toward a strategic managerial role. Ironically, the key issues and challenges facing public relations relate to the forces that limit the management role of public relations and the d...