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James Grunig: Conventional wisdom is the principal enemy of the public relations profession

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In the last years, public relations professionals have widely embraced reputation management as a way of explaining the value of public relations. In this interview, my distinguish guest discusses about the weaknesses of cognitive representations such as reputation as useful concept in public relations theory and practice. I think no one has been more convincing and influential in this debate than James Grunig who provided strong evidence that our profession is theoretically and empirically closer to relationships than to reputation. James advises us to always challenge conventional wisdom and do not accept it without thought in order to become more effective and valuable.  

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‚Reforma’ reputaţiei. Tranziţia către o abordare strategică, comportamentală

Ilustratie Reputatie PRRom

În practica relaţiilor publice se vorbeşte foarte mult despre reputaţie. Cu o unanimitate aproape suspectă. Toţi suntem de acord că reputaţia e un lucru ‘mare’ şi deosebit de important, că întruchipează valoarea ultimativă a relaţiilor publice moderne, că e încununarea activităţii noastre profesionale, că rotunjeşte eforturile practicianului modern de relaţii publice.

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