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Romanian PR Award îşi prezintă campaniile nominalizate

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Juriul internaţional Romanian PR Award anunţă nominalizările pentru cea de-a 15-a ediţie a competiţiei. Proiectele nominalizate se detaşează prin rigoare, creativitate, inovaţie şi impact, consideră membrii juriului. Cea de-a 15-a ediţie a competiţiei s-a bucurat de susţinerea unui juriu internaţional de top, reunind competenţe în comunicare din SUA, Marea Britanie, Germania, Italia, Elveţia şi România.

Vă prezentăm mai jos nominalizările în ordine alfabetică:

Comunicare corporatistă

British American Tobacco & Dăescu Borţun Olteanu: Stop Smuggling
IKEA Romania & MSL The Practice: Future IKEA - 10 Years of IKEA in Romania
Lidl & GMP Group: Surprising People, Surprising Careers
Lidl Romania & Golin: Cultivated in Romania, specific Romanian
Premier Restaurants Romania (Brand McDonald's) & MSL The Practice: I work at McDonald's. I learn at McDonald's
Regina Maria Reţeaua Privată de Sănătate & McCann PR: Health of the nation
Uber Romania & Conan PR: #PeopleofUBER

Brand PR – Produse şi servicii existente

Coca-Cola Romania & McCann PR & McCann Bucharest: The Coca-Cola Bracelet Bottle
IKEA Romania & MSL The Practice: IKEA Urban Pop-up Place     
OLX Group (Storia) & MSL The Practice: 3 Stays in 3 Days
Procter & Gamble (Pantene) & Graffiti PR: Offer Strength
Unilever Romania & Golin: Cif Cleans Romania
Unilever (Delikat) & Golin: Taste the Joy of Home

Brand PR – Produse şi servicii noi

Coca-Cola Romania & McCann PR & McCann Bucharest: The Coca-Cola Bracelet Bottle
Huawei Technologies & Echipa de PR: The Face of Romania
Lidl Romania & Golin: Let‘s Wow – Esmara by Heidi Klum
Mercedes-Benz & Golin: #getsmarted @Electric Castle
Regina Maria Reţeaua Privată de Sănătate & McCann PR: Central Laboratory – The art of precise diagnostics
Samsung Electronics Romania & MSL The Practice, Starcom Mediavest, Leo Burnett: QLED -  The Q Life behind the perfect image
Samsung Electronics Romania & MSL The Practice, Starcom Mediavest, Leo Burnett:
Seecolors

Comunicare pentru administrarea crizelor, riscurilor şi oportuniţăţilor

Franklin Templeton Investment Management Ltd - Fondul Proprietatea & Golin: Reaching the point of no return - a shareholder activism campaign
Rompetrol & GMP PR: Rompetrol Kitchen
Uber Romania & Conan PR: Smart Generation
UniCredit Bank Romania & Graffiti PR: The Creative Minds Platform

Digital PR

Avon Cosmetics Romania & Jazz: Time of your own time
Bitdefender & The Geeks, Questo: Romanian Defense System - Then and Now
Coca-Cola Romania & McCann PR & McCann Bucharest: Next Big Vloggers. Creating the stars of a new generation
Coca-Cola Romania & McCann PR & McCann Bucharest: The Coca-Cola Bracelet Bottle
Danone & Tribal Worldwide Romania: Stay Strong Brothers by Actimel
ENEL Romania & MSL The Practice: Look, a stork!
Heineken & Ogilvy & Mather Advertising: The New World

Social Media

Avon Cosmetics Romania & Jazz: Time of your own time
Coca-Cola Romania & McCann PR & McCann Bucharest: Next Big Vloggers. Creating the stars of a new generation
Coca-Cola Romania & McCann PR & McCann Bucharest: The Coca-Cola Bracelet Bottle
KFC & Pizza Hut Romania & Golin: High school friends are forever
Mercedes-Benz & Golin: #getsmarted @Electric Castle
Pepsi Romania & Tribal Worldwide Romania: Escape from the traditional Christmas family lunch
Samsung Electronics Romania & Centrade Cheil, MSL THE Practice: Unbox Your City

Comunicare Internă

Coca-Cola Romania & McCann PR: EveryONE. Leadership Conference
Groupe Renault Romania & Graffiti PR: Renault Day 2017
GSK Romania & MSL The Practice: Story of One
Lidl & GMP Group: You also… deserve to be surprised
Lidl Romania & Golin & Mullen Lowe: Lidl's Electric Kingdom
Raiffeisen Bank & DC Communication: 20 de ani de Raiffeisen Bank in Romania
Ursus & GMP PR: A new Owner for Ursus Breweries

Responsabilitate socială şi dialog cu grupurile cointeresate

Avon Cosmetics Romania & Fundaţia Friends for Friends: In a Relationship
BCR & GMP PR: Money School
Coca-Cola HBC Romania & McCann PR: Think BIGar
ENEL Romania & MSL The Practice: Look, a stork!
OMV Petrom & Graffiti PR: Vocational Romania
Orange Romania & Graffiti PR: The Volunteering Week
Samsung Electronics Romania & MSL The Practice, Starcom Mediavest, Leo Burnett:
Seecolors

Comunicare de mediu

Carrefour Romania: Safe Recycling with SIGUREC & Carrefour
Coca-Cola HBC Romania & McCann PR: Think BIGar
Garanti Bank: #UrsulMic - raising awareness on the protection of the brown bear
WWF Romania: Bison Hillock

Media Relations

Coca-Cola Romania & McCann PR & McCann Bucharest: Next Big Vloggers. Creating the stars of a new generation.
Dorna Romania & McCannPR: Stay in their hearts for life
ENEL Romania & MSL The Practice: Look, a stork!
Franklin Templeton Investment Management Ltd - Fondul Proprietatea & Golin: Reaching the point of no return - a shareholder activism campaign
IKEA Romania & MSL The Practice: Future IKEA - 10 Years of IKEA in Romania
Procter & Gamble (Gillette) & Graffiti PR: Performance has a future
Unilever (Delikat) & Golin: Taste the Joy of Home

Public Affairs, Advocacy, Lobby

GSK Consumer Healthcare & Graffiti PR: Oral Health - Priority Zero
Mastercard & Golin: Fighting tax evasion and the grey economy through electronic payments usage - The Cash Back Law
OMV Petrom & Graffiti PR: Vocational Romania

Comunicare financiară

Franklin Templeton Investment Management Ltd - Fondul Proprietatea & Golin: Reaching the point of no return - a shareholder activism campaign
Mastercard & Golin: Fighting tax evasion and the grey economy through electronic payments usage - The Cash Back Law
Mastercard Europe & Golin: A new leader is born - Communicating Mastercard's taking over the Romanian electronic payments market
UniCredit Bank Romania & Graffiti PR: The Creative Minds Platform

Organizaţii non-guvernamentale. Societate civilă

1 şi 1 & GMP PR: The Sound of Helplessness
Carrefour Romania & Asociația OvidiuRo: Eating Up the Alphabet with Carrefour
Fondul pentru Democraţie - prin CENTRAS: Fondul pentru Democraţie – De la cetăţeni putere
Geeks for Democracy: Every Vote Matters

Comunicarea produselor şi serviciilor financiare

BCR & GMP PR: Bank-speak for Everyone
BCR & GMP PR: Money School
Mastercard & Golin: World Premiere – Launch of Mastercard Instalments

Comunicarea produselor şi serviciilor medicale

Asociaţia Română a Producătorilor Internaţionali de Medicamente (ARPIM) & Image Public Relations: I vote for health
MSD Romania & McCann PR: Pain changes you
Regina Maria Reţeaua Privată de Sănătate & McCann PR: Central Laboratory – The art of precise diagnostics
Regina Maria Reţeaua Privată de Sănătate & McCann PR: Health of the nation

Tech PR

BRD & Golin: BRD First Tech Challenge - Future of robots
Huawei Technologies & Echipa de PR: Studio Lite
Huawei Technologies & Echipa de PR: The Face of Romania
Orange Romania: Orange Express, expressing new ways in network communication
Samsung Electronics Romania & Centrade Cheil & MSL The Practice: Unbox Your City
Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom: Galaxy 8 – Unbox Your Phone

Cultură, Artă

Asociația Fapte: Jazz in the Park -a festival where tickets are optional
BRD & Golin: The Imaginary Detector – Ideo Ideis Partnership
Cristian Lica - Owner & GMP PR: Kitsch Museum
Curtea Veche Publishing & Romanian Artists Agency: Răzvan Exarhu's first book „Happiness Is a Safety Pin”
Electric Castle & NN Asigurări & PR & More: Electric Castle 2017 - Rain or shine

Fashion & Lifestyle

Lidl Romania & Golin: LET'S Wow - Esmara by Heidi Klum
OLX Group (Storia) & MSL The Practice: 3 Stays in 3 Days
Procter & Gamble (Pantene) & Graffiti PR: Offer Strength
Skin Media: BaByliss is celebrating 2 years of beauty presence in Romania!

Sport & Entertainment

Betfair Romania Development & PR & More: Walking Month - Walk for those that cannot walk
Grupul CEZ în România & Rogalski Damaschin Public Relations: Oltenia Marathon
Procter & Gamble (Gillette) & Graffiti PR: Performance has a future

Buget -, Creativitate +

Asociația Fapte: Jazz in the Park - concerts at the garbage pit
Cristian Lica - Owner & GMP PR: Kitsch Museum
Curtea Veche Publishing & Romanian Artists Agency: Răzvan Exarhu's first book „Happiness Is a Safety Pin”
Geeks for Democracy: Every Vote Matters
McCann PR Romania: Greateens
WWF Romania: Bear Heroes for Orphan Bears

PR In-House Team of the Year
The Bitdefender Protechters

Small Consultancy of the Year
The House PR Agency

Website, Intranet, Blog, Facebook, Instagram
Engie & McCann PR: Reinvented Recipes
Samsung Electronics Romania & Centrade Cheil, MSL THE Practice: Unbox Your City

Evenimente
Coca-Cola Romania & McCann PR Romania: EveryONE. Leadership Conference
IKEA Romania & MSL The Practice: Future IKEA - 10 Years of IKEA in Romania
Dorna Romania & McCannPR: Stay in their hearts for life

Newsletter intern
UPC România & McCann PR: All for Kilimanjaro - The Movie

Raport anual
Raiffeisen Bank: Corporate Social Responsibility Report 2016

Press kit

Coca-Cola Romania & McCann PR Romania: Coca-Cola Zero Sugar. Zero Calories. The lightest press release ever sent offline
Coca-Cola Romania & McCann PR Romania: Doing Good Tastes Good - The first Good News Agency powered by Cappy
Prisum International Trading (brand - Himalaya) & Galeriu & Partners PR: Letters on Leaves for Liv.52

Publicaţii externe
Porter Novelli Romania: INTO

Sponsorship
L'Oreal & GMP PR: L'Oreal UNESCO for Women in Science
Procter & Gamble (Gillette) & Graffiti PR : Performance has a future

Producţii video
Avon Cosmetics Romania & Jazz: Time of your own time
UPC România & McCann PR: All for Kilimanjaro - The Movie

Gala Romanian PR Award va avea loc în seara zilei de 22 noiembrie, la JW Marriott. În afara premiilor pe categorii, juriul va acorda distincţiile Agency of the Year, PR Professional of the Year şi Communicator of the Year.

Distincţia „PR Innovator of the Year” este acordată de Telekom România şi oferă vizibilitate proiectelor care prin inovaţia pusă în joc şi excelenţa execuţiei trec dincolo de graniţele comunicării obişnuite, de limitele actuale de practică şi acceptare.

Pentru al patrulea an consecutiv, Raiffeisen Bank continuă acordarea disticţiei speciale „Best of PR Evaluation”, singura distincţie din România care recunoaşte excelenţa şi diversitatea practicilor de evaluare în PR.

Romanian PR Award este susţinut de Telekom Romania, partener principal, de partenerii - Raiffeisen Bank, Coca-Cola Hellenic, Ursus Breweries, Medlife, KFC, Banca Transilvania, Grupul CEZ, Grup Renault, Lidl şi Danone, de partenerii logistici – Cramele Rotenberg, 360Revolution, JW Marriott - şi de partenerii media - Hotnews, PR Romania, IQADS, Adhugger, Markmedia.ro, CSR Romania şi Zelist.

Despre organizator
Forum for International Communications este o organizaţie non-guvernamentală care cultivă în mediul comunicatorilor profesionişti standarde etice şi de performanţă ale profesiei de relaţii publice. Fundaţia organizează din 2003 Romanian PR Award, impus drept cel mai important eveniment de recunoaştere a excelenţei în domeniul comunicării de afaceri din România. În martie 2006, Forum a iniţiat programul CSR Romania cu scopul de a promova bunele practici în domeniul responsabilităţii sociale corporatiste, program afiliat la reţeaua europeană CSR Europe. În aprilie 2009, fundaţia a lansat portalul PR Romania, una dintre cele mai relevante publicaţii online de PR din Europa, conform Communications Director.

Parteneri

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